Team
At WWHCM, we define our management as a partnership for success. We conduct financial and operational assessment, paving way for strategic changes and transforming challenges into opportunities. We collaborate with organizations to implement solutions that elevate key metrics - increasing occupancy, optimizing reimbursement process, and enhancing the efficiency of labor and expenses.
Some of our combined experience in various aspects of healthcare include life safety regulation, plan of correction implementation, consulting, operational implementation of systems and procedures, achieving high CMS rankings, deficiency-free surveys, and managing insurance and Medicare payments.
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Our team is ready to assist you.
Bryon Womack – COO/Owner, WW Healthcare
Bryon Womack is a results-driven healthcare executive with over 20 years of experience in skilled nursing facility management. As a minority owner and Chief Operating Officer of WW Healthcare, he oversees daily operations for a multi-state portfolio, helping facilities achieve long-term stability and exceptional resident outcomes.
Bryon’s healthcare career began in 2003 where he managed purchasing for the organization and optimized purchasing by leveraging GPO contracts and vendor relationships. Managing capital projects such as additions to operating nursing homes and building memory care facilities from the ground up. He has personally managed over $6.5 million in renovations across WW’s portfolio and enhanced the value of properties within the portfolio. He spearheaded the rapid rollout of migrating the organization from paper charting to fully electronic EHR systems across seven facilities, dramatically improving efficiency and care quality. Today, as Chief Operating Officer of WW Healthcare Consultants, LLC, he leads strategic planning, operational oversight, and financial performance for five skilled nursing facilities across four states.
A summa cum laude graduate of Appalachian State University with a master’s degree in healthcare administration, Bryon leverages his deep industry knowledge to drive innovation and profitability across his portfolio. He remains dedicated to building high-performance care environments that support residents, staff, and facility owners alike, ensuring long-term success in a rapidly changing industry.
Ashley L. Smithey – Director of Operations, BSM, NHA
Ashley L. Smithey is a seasoned leader in the skilled nursing industry with over 24 years of experience as an Administrator and Director of Operations. A graduate of the University of North Carolina at Asheville with a bachelor’s degree in management and a concentration in Healthcare, Mrs. Smithey has built a remarkable career focused on operational excellence, resident-centered care, and team engagement.
Mrs. Smithey’s early career began with a family-owned management company in North Carolina, where she played a pivotal role in the change of ownership and operational transformation of five skilled nursing
facilities. Her responsibilities included implementing new systems and procedures that set the foundation for sustainable success across facilities ranging from 100 to 170 dually certified Medicare/Medicaid beds. Her experience spans diverse ownership structures, from privately held organizations to multi-facility operations within large, nationally recognized corporations.
Known for her data-driven, system-oriented approach, Mrs. Smithey has consistently delivered impressive operational outcomes. She has overseen occupancy growth from 66% to 95%, achieved EBITDARMI profit margins exceeding 28%, and increased skilled mix to 30% of total occupancy. Under her leadership, case mix indices have improved from 1.04 to 1.5, reflecting her strategic focus on quality outcomes and financial performance.
In addition to financial success, Mrs. Smithey has developed and implemented core organizational processes in areas such as employee engagement, onboarding and mentoring, market analysis, business development, and survey management. Her commitment to excellence has resulted in multiple deficiency-free surveys, 5-Star Overall CMS rankings, and the elimination of costly agency staffing, all while creating supportive, resident-centered environments that promote quality care.
As a minority owner and Director of Operations, Mrs. Smithey continues to drive operational excellence, cultivate high-performance teams, and lead with a vision that prioritizes both resident well-being and financial success.
How Do We Assist With Achieving Excellence?
We achieve excellence through collaboration with facility professionals by delivering resources to improve operation efficiency. Some of our facility programs for improved outcomes are advanced care plan, clinical acuity expansion, onboarding programs, employee engagement, and service oriented care. We regularly evaluate the effectiveness of our initiatives and making data-driven decisions that contributes to sustained success. Open communication and collaboration among leadership, staff, and stakeholders are key elements in achieving and maintaining excellence in healthcare operations.
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